To get started, select any of the below articles. Have questions about Chatbots and how Drift can help? Like a virtual assistant for your customer experience touchpoints. The adoption of chatbots was accelerated in when Facebook opened up its developer platform and showed the world what is possible with chatbots through their Messenger app. Google also got in the game soon after with Google Assistant.
Since then there have been a tremendous amount of chatbot apps built on websites, in applications, on social media, for customer support, and countless other examples.
One of the most interesting parts of the chatbot space is the variety of ways you can build a chatbot. The underlying technology can vary quite a bit, but it really all comes down to what your goals are. At the highest level, there are three types of chatbots most consumers see today:. Learn More Still curious? Click here to find out How does a chatbot work? Not to mention the ever-increasing expectations of todays consumers aka, the Amazon effect. Today, we expect answers immediately and we expect that they will be accurate.
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This can be done with human beings up to a certain tipping point, then technology has to be the answer. This is why forward-thinking brands have adopted chatbots to help them:.
Click here to learn about the benefits of chatbots. An alt-text of the image would only distract by adding information that the user will not find necessary. The World of William Shakespeare and details of his biography have fascinated people for centuries. William Shakespeare lived for 52 years.
In just 23 years. Re:the ultimate guide to alls well that ends well. The image is probably found on the page that is linked, and then you can give a good explanation of it in the alt-text. If you really, really have to have an image in a link without an accompanying text, then the alt-text should describe the link destination, not the image.
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Brand Directory. Share for change FB TW. Unfortunately, it can be a challenge for many small businesses, educators, and entrepreneurs to find the time to create video content. In this guide, we share our secrets to creating high-quality training and tutorial videos. An instructional video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something.
At least, not anymore. Anyone, in any industry, can and probably should create instructional videos. Examples of instructional videos you can create include:. Micro videos are short instructional videos that focus on teaching a single, narrow topic. Tutorial videos are the go-to instructional method for teaching a process or providing step-by-step instructions.
Usually between minutes long, tutorial videos may leverage multiple instructional methods.
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Companies often create online training videos to cover interpersonal topics, such as compliance and harassment training, or job-related topics, such as hardware and software training. Training videos often use footage of real people to connect the trainer and trainee. These can be interactive videos and often fit in among a larger training course. Explainer videos are short videos usually less than two minutes that explain a business concept or product in an entertaining, visual way. They typically use basic animations to explain a larger topic, product, or service.
Explainer videos simplify complex ideas into easily digestible content. Recording a presentation makes it available for an audience to watch after the fact — perfect for people who want to rewatch and reabsorb the content or for those who may not have been able to attend the in-person event.
This might be as simple as recording just the audio for a presentation, or as advanced as recording PowerPoint point slides, a webcam, and a separate microphone all at once. Lecture and presentation capture tend to be longer than a tutorial video and span the length of the entire class or presentation.
This makes them more time intensive to consume and requires a higher level of investment from the audience. Screencasts tend to be quick and informal, and are usually intended for a smaller audience than tutorial videos. These videos are digital video recordings of your computer screen and usually include audio narration. The format lends itself to just-in-time teaching, where an instructor, colleague, or manager can quickly create a screencast to answer a question or clear up a problematic concept.
As you can see, instructional videos go by a variety of different names. But whether you need to make a how-to video or a tutorial, the goal is the same. Unlike other forms of video, an instructional video instructs.
When it comes to making instructional videos there are a few common mistakes people make. Here are a few you can easily avoid:. Knowing your audience is critical. Understanding your audience will guide key decisions about your videos. Things about that product that they might not know initially when they take it out of the box. Too often people worry about getting things perfect. If you start with perfection in mind, it will paralyze your creative process and you will struggle to begin.
Punch fear in the face, and just hit publish, because you just got to put out your first videos, and the reality…is your first videos are going to be your worst videos. Learn the basics, then start to upgrade your tools. What am I trying to get across with my brand? They stumbled upon the job.
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Before you even think about hitting the record button, get to know your audience and understand why they need help. If you have a product or service, talk to your customers about how they use your product and where they struggle. Are you training a new hire?